![]() ![]() ![]() In a way the whole process of story telling starts again but now the experience is intensely screen focused, time consuming and solitary. After the excitement of the creative writing stage and the adrenalin of the shoot, postproduction is often something of an anticlimax. Getting a film finished can be a challenge. It requires high level skills, you need to be a storyteller with a good eye and a sense for timing. In my work as a filmmaker and media teacher one of the biggest challenges was postproduction. All you need is your camera source, your mac with MimoLive and an internet connection to get you started. Whether social media, broadcasting conferences, faith based broadcasting or 360ยบ video is you thing, MimoLive gives you the means to do it. But in the same way that digital video has put videography in the hands of everyone who owns a smartphone, Mimolive puts a production studio in the hands of anyone with an apple computer. In the past you needed a TV studio or AV Van and the crew to run it to get this result. They will choose the image that is most appealing and has the most recognisable information relevant to their interests every time. ![]() The question is, with live streaming becoming such a popular marketing tool, how can live streamers differentiate their message from everything else in the newsfeed? But with a choice of a talking head on the one hand or a video with all the features of one professionally produced on the other, which do you think people will choose. Multiple surveys tell us that people are more likely to watch video than any other kind of media in the newsfeed. ![]()
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