![]() ![]() Offering free shipping betters your odds of building a bigger customer base and having a higher volume of orders. ![]() You want to increase your number of orders Someone wanting to buy a gift for a friend would likely shop at Dynamite to buy a gift rather than Suzy Shier to avoid the shipping costs. ![]() Take into the account that the blanket is worth $25, the cost of free shipping is still higher at Suzy Shier than at Dynamite. Most people shopping for apparel would be interested in buying earrings or shoes but a blanket can be a bit of a stretch. While free gifts are always nice, the offer presented doesn’t appeal to everyone. Dynamite offers free shipping on all orders over $50. Suzy Shier offers free shipping on orders over $100 but offers a free blanket for online purchases. The two brands share a similar audience and their products are within the same price range. Let’s look at these two popular Canadian fashion brands. If most of them offer free shipping, you’re going to have to do it too. Surprise fees can also increase abandoned carts.īrowse several ecommerce websites in your niche. Remember: everyone has access to Google.Ĭustomers may be willing to pay more for your product if you offer free shipping and a competitor doesn’t but has a slightly lower product cost. Don’t make the mistake of thinking that you don’t have any competitors, because potential customers can easily find them. They’ll also browse three stores before making that purchase. ![]() However, even if they don’t offer free shipping, you might be able to have a competitive edge over competitors if you do.Īccording to AdWeek, 81% of shoppers research before buying a product. If other brands in your niche are offering free shipping, you should offer it to stay competitive. Typically, when ePacket is free it’s for the United States with low shipping costs available for other countries like Canada, Australia, the UK and more. Keep in mind that ePacket is only for a select number of countries. Many products on AliExpress are shipped with ePacket delivery. If ePacket shipping costs are low and allow you to make a profit, you should offer free shipping to your customers as it would be affordable enough to include shipping in the product cost. It’s unethical to charge for shipping when you’re not paying for shipping costs. If the supplier offers free ePacket shipping, you should offer free shipping to your customers. When free ePacket shipping is offered by supplier It wasn’t sustainable or profitable to offer free shipping in this situation. Many buy mugs from Walmart or the dollar store for under $5. However, the market value of a standard mug, the product I was trying to sell, is nowhere near that price. Then when you add in the cost to acquire a customer via ads the cost is even higher. This brings the total cost of goods to $24. For example, the goods cost roughly $8 and international shipping cost $16. You could charge $24.99 for this top which would give you enough room to spend money on advertising, pay for the cost of goods and make a profit while at an affordable price for the customer.īefore using AliExpress, I used another dropshipper where the cost of shipping was higher than the cost of goods but not sustainable. In the image below ePacket costs $2.20 and the item costs $2.58/piece. If the product is affordable, you can tack on the ePacket price and offer free shipping to your customers. Sometimes, the supplier offers ePacket which may not be free but has a low cost. To answer the ultimate question ‘should you offer free shipping,’ you’ll be required to do some math.The standard free shipping delivery option often takes months to reach a customer, which is bad for customer service. When should you offer free shipping You’ve calculated the costs and can afford to ![]()
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